game changer: hood by air

hood by air is not just a fashion label.  it’s a movement. this counter cultural artistic expression fearlessly emerged among new york’s most marginalized.  the tribe’s gender-bending street style is leading a call to break down the barriers between high and low fashion as well as calling forth a more androgynous aesthetic.  created by 26-year old shayne oliver, hood by air is closely linked to the ghe20 g0thik scene and has celebrity fans such as rihanna, kanye west and a$ap rocky.  the latest collection will be presented today at new york fashion week and will explore freud’s id, ego and superego.  heady stuff, definitely not for those who fail to see fashion as an art form.



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